Amalgam
Brief: Creating a direct mail campaign that advertise aservice that teaches modesty in the work place. The campaign consists of threeseparate faces to introduce, inform and invite possible clients to the servicesthat the company offers.
Concept: The target audience is young adults that has justfinished high school or tertiary education. These individuals must now learn toadapt in the adult working environment. Amalgam offers the service of teachingmodesty for the work place, without losing the fun and social side to life.
An Amalgam is the result of the proses in which two thingsare combined to form a hybrid with these combined characteristics. In thiscampaign it is the combination of adult modesty and social fun.
Brief: Creating a direct mail campaign that advertise aservice that teaches modesty in the work place. The campaign consists of threeseparate faces to introduce, inform and invite possible clients to the servicesthat the company offers.
Concept: The target audience is young adults that has justfinished high school or tertiary education. These individuals must now learn toadapt in the adult working environment. Amalgam offers the service of teachingmodesty for the work place, without losing the fun and social side to life.
An Amalgam is the result of the proses in which two thingsare combined to form a hybrid with these combined characteristics. In thiscampaign it is the combination of adult modesty and social fun.
Amalgam Identity
Phase one: Introduction
The Introduction phase consists of an envelope with abusiness card and promotion card, that is mailed to a specific group ofindividuals. If the receiver is interested in further information, he must send his response, via a text message, to Amalgam. Participantsqualify to receive a follow-up package.
The Introduction phase consists of an envelope with abusiness card and promotion card, that is mailed to a specific group ofindividuals. If the receiver is interested in further information, he must send his response, via a text message, to Amalgam. Participantsqualify to receive a follow-up package.
Envelope
Business card
Promotional card
Phase two: Information
The information phase consists of a flash disc that iscombined with a bottle opener together with a promotional poster. The flashdisc contains the necessary information about Amalgam’s services. The poster isto introduce the Amalgam event for interested participants. If interested tothis event, receivers can register on line, or via a text message to receive apersonal invitation to the event.
The information phase consists of a flash disc that iscombined with a bottle opener together with a promotional poster. The flashdisc contains the necessary information about Amalgam’s services. The poster isto introduce the Amalgam event for interested participants. If interested tothis event, receivers can register on line, or via a text message to receive apersonal invitation to the event.
Packaging for the flash drive
Poster to promote the event in phase three
Phase three: Invitation
The invitation phase consists of an invitation and a tie.Entrance to the event is to wear the tie given.
Participants must RSVP on line or via a text message.
The invitation phase consists of an invitation and a tie.Entrance to the event is to wear the tie given.
Participants must RSVP on line or via a text message.
Promotional tie
The Three Phase Campaign
